• PUMA, BALR. join forces to develop premium collection

    Sports company PUMA and Dutch lifestyle brand BALR. have joined forces to develop a premium collection, consisting of football boots, performance apparel and casual wear that bridge the intersection of football, culture and lifestyle.

    Inspired by the aesthetic of BALR. and using premium materials and craftsmanship, the capsule collection includes the BALR. FUTURE boot worn by Antoine Griezmann.

    BALR. is known for its forward-thinking fashion, travel products and accessories for men and women. Since their foundation in 2013 the brand has been spotted on some of the world’s best footballers. The PUMA x BALR. collaboration combines the best of both brands, blending football performance and fashion into a sleek, street-ready capsule collection.

    Speaking about the collection BALR.’s creative director Demy de Zeeuw said: ‘Football is the dominant cultural influence for millions around the world, with the game extending beyond the 90 minutes on the pitch.

    ‘Our collaboration with PUMA is for those who live football and show as much style on the pitch as they do off of it.’

    The PUMA x BALR. FUTURE boot is available exclusively through Totalsports online, for R3,999.

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